Anthony Sullivan is a name synonymous with high-energy infomercials and unforgettable product pitches. Known for his charismatic delivery and persuasive style, he has become one of the most recognizable faces in the world of direct-response marketing.

Quick Bio

Full Name	Anthony John Sullivan
Date of Birth	February 11, 1969
Age	54 years old
Place of Birth	Devon, England
Nationality	British-American
Height	5 ft 10 in (178 cm)
Weight	80 kg (176 lbs)
Profession	Pitchman, Entrepreneur, TV Personality
Known For	Smart Mop, OxiClean, PitchMen
Company	Sullivan Productions, Inc.

Early Life and Background

Born in the picturesque county of Devon, England, Anthony Sullivan grew up surrounded by the charm of the British countryside. From a young age, he displayed a natural flair for communication and performance. His early years were shaped by a curiosity for how things worked and a desire to connect with people—traits that would later define his career. Though not much is publicly known about his family background, it’s clear that his upbringing played a pivotal role in shaping his entrepreneurial mindset.

Journey to the United States

In the early 1990s, Sullivan made a bold move that would change his life forever—he relocated to the United States. Driven by ambition and a dream to make it big, he immersed himself in the world of product development and marketing. America’s booming infomercial industry offered the perfect stage for his talents. It wasn’t long before he found his niche in direct-response television, where his British accent and confident pitch made him stand out.

The Smart Mop Breakthrough

Anthony Sullivan’s first major breakthrough came with the invention and promotion of the Smart Mop. Teaming up with a manufacturing company, he helped design and market this innovative cleaning tool. His energetic demonstrations and clear explanations made the product a hit. The Smart Mop didn’t just clean floors—it cleaned up in sales. This success catapulted him into the spotlight and opened doors to larger opportunities in the infomercial world.

Rise to Fame on HSN

Following the success of the Smart Mop, Sullivan was invited to appear on the Home Shopping Network (HSN). His natural charisma and ability to connect with viewers made him a standout host. He wasn’t just selling products—he was telling stories, solving problems, and building trust. His time on HSN helped him refine his craft and build a loyal audience. It also introduced him to key industry players who would shape the next phase of his career.

Partnership with Billy Mays

One of the most iconic chapters in Anthony Sullivan’s career was his partnership with the late Billy Mays. The two pitchmen shared a dynamic chemistry that was both entertaining and effective. Together, they co-starred in the Discovery Channel series PitchMen, where they evaluated new products and brought them to market. Their friendship extended beyond the screen, and Mays’ untimely death in 2009 deeply affected Sullivan. He honored his friend by continuing the show and carrying forward their shared vision.

Sullivan Productions and Business Ventures

In 1998, Sullivan founded Sullivan Productions, Inc., a company dedicated to producing high-quality infomercials and marketing campaigns. Based in Tampa, Florida, the company has worked with major brands like OxiClean, Nutrisystem, and Arm & Hammer. Under his leadership, Sullivan Productions became a powerhouse in the industry, known for its creativity, authenticity, and results-driven approach. His business acumen and eye for innovation have kept him at the forefront of the market.

Starring in PitchMen

PitchMen was more than just a TV show—it was a behind-the-scenes look at the world of product pitching. As co-host, Anthony Sullivan brought viewers into the process of selecting, testing, and marketing new inventions. The show highlighted the challenges and triumphs of inventors and marketers alike. It also showcased Sullivan’s deep understanding of consumer psychology and his commitment to helping everyday people bring their ideas to life.

Age and Physical Appearance

As of 2025, Anthony Sullivan is 54 years old. He maintains a fit and professional appearance, standing at 5 feet 10 inches tall and weighing approximately 80 kilograms. His signature look—clean-cut with a confident smile—has become instantly recognizable to fans and viewers around the world.

Personal Life and Relationships

While Sullivan is a public figure, he tends to keep his personal life relatively private. He has been known to value close friendships and family ties, particularly his bond with Billy Mays. There is limited public information about his romantic relationships, but he is often described as warm, approachable, and deeply loyal to those he cares about. His grounded personality contrasts with the high-energy persona he brings to the screen.

Legacy in the Infomercial World

Few names are as closely associated with infomercials as Anthony Sullivan. His legacy lies not just in the products he’s sold, but in the way he’s transformed the art of the pitch. He brought professionalism, storytelling, and authenticity to a genre often dismissed as gimmicky. His influence can be seen in countless marketing campaigns and in the careers of those he’s mentored. He’s not just a pitchman—he’s a pioneer.

Current Endeavors and Public Presence

Today, Sullivan continues to innovate in the world of marketing and product development. He remains active through Sullivan Productions, consulting on new campaigns and mentoring up-and-coming entrepreneurs. He also maintains a presence on social media, where he shares insights, behind-the-scenes content, and motivational messages. His passion for helping others succeed is as strong as ever.

Fun Facts and Lesser-Known Details

• Anthony Sullivan once appeared on The Tonight Show with Conan O’Brien alongside Billy Mays.
• He’s a fan of outdoor activities and enjoys spending time in nature.
• Despite his fame, he remains humble and approachable, often crediting his team for his success.
• He has a keen interest in product innovation and regularly attends trade shows and inventor expos.

Conclusion

Anthony Sullivan has carved out a legendary space in the world of product marketing with his unmistakable voice, boundless energy, and genuine passion for innovation. From his humble beginnings in Devon to becoming a household name in American television, his journey is a testament to the power of persistence, charisma, and belief in one’s craft. Whether pitching a mop or mentoring inventors, Sullivan’s legacy continues to inspire and influence the world of direct-response marketing.

FAQs

Who is Anthony Sullivan?
Anthony Sullivan is a British-American pitchman and entrepreneur best known for his work in infomercials and as the co-host of PitchMen.

What is Anthony Sullivan famous for?
He gained fame for promoting products like the Smart Mop and OxiClean, and for his dynamic partnership with Billy Mays.

How old is Anthony Sullivan?
He was born on February 11, 1969, making him 54 years old as of 2025.

What is Sullivan Productions?
It’s his media company that produces commercials and marketing campaigns for major consumer brands.

Did Anthony Sullivan work with Billy Mays?
Yes, they were close friends and co-hosted PitchMen, becoming one of the most iconic duos in infomercial history.

Where is Anthony Sullivan from?
He was born in Devon, England, and later moved to the United States to pursue his career.

What is Anthony Sullivan doing now?
He continues to run Sullivan Productions and supports new inventors and entrepreneurs in the product marketing space.

Is Anthony Sullivan married?
He keeps his personal life private, and there is limited public information about his romantic relationships.

What are some products Anthony Sullivan has promoted?
He’s known for promoting Smart Mop, OxiClean, Nutrisystem, and other household products.

What makes Anthony Sullivan unique as a pitchman?
His blend of British charm, authentic enthusiasm, and deep understanding of consumer needs sets him apart in the industry.

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